Did you know that internet marketing covers:

• Your website(s)
• Blogs
• Electronical sent newsletters
• Email
• Search Engine Optimisation
• Social Media i.e. Twitter, Facebook, YouTube

So how do you get started….

1. Find out what your clients are using to stay in touch with what is going on.  You could simply just ask them or put together a quick and simple questionnaire and offer a prize – bottle of champagne.
2. Work out what your objectives are.  Do you want to go your mailing list?  Do you want more visitors to your website?  Do you want to be seen as the expert in your field/areas on a blog?  Keep focused on them.
3. Test, Test, Test.  Set yourself a goals.  For example if you are going to use email marketing than make sure it comes with software for you to see who opened it, who it bounced to, who forwarded it and who asked to be removed from your list.  Without these simply facts, you don’t know if your email campaign is working and you could be spending valuable time doing tasks and it isn’t giving your any results.
4. Keep it simple.  Is is obvious I know, but it still surprises me, how many people use technology just for the sake of it.  Check that what you are doing is adding value.
5. Add Value.  Today’s customer is very savvy, and they know when the are being sold to.  Your customers are using the internet, right at this very moment to find out information.  You could provided this information from one of the many articles you have read recently.  Tell people, help them out.
6. Don’t expect instant results.  With everything in life, consistency and persistence is what counts.
7. Perfect as you go.  You don’t have to be a expert on using internet marketing techniques.  Learn as you go, watch your results, listen to what your customers are asking for and help them. out.

Let me know how you get on.  If you have any questions, drop me a note and we will get back to you a.s.a.p.

We all know that one-sided relationships don’t work.  So why do we set up our websites to talk  at our customers? 

Does your website focus entirely upon your business and talk just about you and how wonderful you are? 

Have you ever wondered why some websites bring in leads on others don’t?  This is because those websites are focused on the customer/visitor and they are developing a two relationship.

When designing your website, think about these four things:

1. People like to be entertained – your content has be interesting and of value to hook them.
2. People want their opinions valved - blogs and forums can be added to your site to give customers the option to add comments and start to engage in the conversation.
3. People are egocentric - the first question in their head will be “What are you going to do for me?”
4. People want to do something – they want to take part, i.e. leave a comment, download a document or watch a video.

Give them something to do.  Offer a free report or whitepaper or the option to download some audio or video.  Ask them for comments and get them to leave their opinion on a topic.

Guess what you have when they leave their email, phone number or address?  A qualified lead.  Qualified because they stayed on yoru site long enough to take action.

Go and look at your website and let me know if your business has been losing out on leads.

Want to drive more traffice to your website? Here are the 7 virtues:

1)      Find out what your customers want.  What is causing them the biggest problems at this time?  Their Pain!

2)      Write the content on your website about this pain and how you can stop it hurting.

3)      When you’re writing, make sure you put in plenty of keywords and phrases. Use a tool such as Google Keywords to help you find out what they are.

4)      Update your site with articles that will be interesting and inviting to your target market.

5)      Update your site regularly with new content. Search Engine Spiders love it!

6)      Produce a regular newsletter and encourage visitors to your site to sign up for it.

7)      Encourage visitors to leave feedback about your site. Feedback is an invaluable tool which can help you to develop and improve your results.