Email  can be a very cheap and effect markting tool for your business.

In a recent article at Email Wars blog, Dylan Boyd praised a message sent out by Banana Republic.  It was a minimalist email, just using simple text to annouce an online sale that took place on 09.09.09. 

The offer was “9 Hours Only! 20% off your favourite styles or 25% off when you use your Banana Republic card + Free Shipping when you spend £99 or more”.  Can you see how they have used the date in their offer?  Very simple, but very effective.

Our next key event is 11.11.09, which is Rememberance Sunday.  This would be a fantastic time to reconnect with clients you haven’t spoken to in a while and offer then a special 11hour sale.   Your email will need to cover:

• Deadline driven by immediacy – clients only have a small window to which to make their purchase
• Date chosen for its interesting configuration  – your clients will not be expecting a sale, unexpected offers produce good results
• Use a Code- make it extra special by buidling in a code like 11-11-09 which has to be used to redemm the offer.

Grab a piece of paper and list down all the different campaigns you can offer that either coincides with a event, time or occasion.

Let us know how you get on.