One of the cheapest forms of marketing is to build a list of potential contacts and clients and marketing to them.  Using email, newsletters, flyers or what ever you care to create.

One of first tasks I always do with a client is to get the to build their list.  So, I thought I would share with you my top secrets on how to do it.

Secret No. 1 Landing Page or Squeeze Page. 

A squeeze page/landing page is a shameless and blatant tool to get visitors to your website or blog to leave their names and email address in exchange for a valuable piece of information.

It can be your home page on your website/blog or it can be one page website that is created just to capture their details.

This information can be in the form of a down-loadable report, a video, piece of audio or an invitation to a special event.

It is a “teaser of information” about what products you sell or services you provide.

99% of people (or traffic) to your website/blog will leave without taking any action.  Think about the money you are leaving on the table.  If you have a system that you can capture their names and email in exchange for information, you can start to build a relationship with them.

Let me know how you get on

We all know that one-sided relationships don’t work.  So why do we set up our websites to talk  at our customers? 

Does your website focus entirely upon your business and talk just about you and how wonderful you are? 

Have you ever wondered why some websites bring in leads on others don’t?  This is because those websites are focused on the customer/visitor and they are developing a two relationship.

When designing your website, think about these four things:

1. People like to be entertained – your content has be interesting and of value to hook them.
2. People want their opinions valved - blogs and forums can be added to your site to give customers the option to add comments and start to engage in the conversation.
3. People are egocentric - the first question in their head will be “What are you going to do for me?”
4. People want to do something – they want to take part, i.e. leave a comment, download a document or watch a video.

Give them something to do.  Offer a free report or whitepaper or the option to download some audio or video.  Ask them for comments and get them to leave their opinion on a topic.

Guess what you have when they leave their email, phone number or address?  A qualified lead.  Qualified because they stayed on yoru site long enough to take action.

Go and look at your website and let me know if your business has been losing out on leads.