We have all been there, we are so nervous about speaking or writing a piece of marketing, that we just open our mouths or pick up our pens and out it all comes.  We don’t stop for breath! 

Today’s tip is aimed at making your copy more personal.  You can use this copywriting tip if you are writing a letter, creating a leaflet, put new copy on your website or even just preparing your 30 sec elevator pitch for your next networking event. 

Close your eyes and imaging you are taking to your best friend about the product or service you want to promote.  Think about how the conversation will begin, what would you say?  What will be your friends reply?  How you would reply to them. 

Can you see the difference in the language and the tone that you are using to communicate to them?  This is exactly what you should be using.

Do you find yourself saying “We know this will help you”? Wouldn’t it be better to say “Let me help you, I can guarantee you….”

Think about the way you would talk to a customer.  Think of them as your friend and start using this strategy in your written copy.

I can guarantee you, you will see a difference in the response.  Go on, try it to day and see what happens.

Let me know what help you need with your marketing and copywriting and I will add it to our list of Tips in this section.