One of the cheapest forms of marketing is to build a list of potential contacts and clients and marketing to them.  Using email, newsletters, flyers or what ever you care to create.

One of first tasks I always do with a client is to get the to build their list.  So, I thought I would share with you my top secrets on how to do it.

Secret No. 1 Landing Page or Squeeze Page. 

A squeeze page/landing page is a shameless and blatant tool to get visitors to your website or blog to leave their names and email address in exchange for a valuable piece of information.

It can be your home page on your website/blog or it can be one page website that is created just to capture their details.

This information can be in the form of a down-loadable report, a video, piece of audio or an invitation to a special event.

It is a “teaser of information” about what products you sell or services you provide.

99% of people (or traffic) to your website/blog will leave without taking any action.  Think about the money you are leaving on the table.  If you have a system that you can capture their names and email in exchange for information, you can start to build a relationship with them.

Let me know how you get on